Social Media Performance Measures

Here is an interesting story about the Washington Post trying to adjust to the digital age. "Employees are schooled in the lingo of web traffic."  (p.2)  Interesting things to note:

• 35 different daily reports track traffic to different parts of the web site
• Editors receive a performance alert each day telling them whether the site is on track to meet its traffic goals
• Even if traffic is low to some pages, if the online visitor is from a government suffix web site, who they consider a main audience, they will support those pages

Makes me wonder how government should be looking at traffic.