Data normalization

Now it's not just a discussion on how to count Olympic medals, either total of all types or total of gold only, to determine which country was the leader. On Freakanomics there is a discussion about making the data comparable or data normalization. If you divide the number of medals by million inhabitants of the country, then Jamaica is the winner with Bahrain second. The US becomes 33rd and China 47th. The discussion goes on. If sheep are added to the denominator then Australia zooms ahead. Scroll down to the comments and you'll find other suggestions. LOL.