What is the goal?

Many times in performance auditing you try to analyze whether a program has accomplished what it set out to do. Defining the goal that a program is trying to achieve is very important because the measure used to determine success depends on the goal. Here's an interesting story about how the number of Olympic medals that a country wins is reported differently. Is the goal to win more medals overall no matter their color (gold, silver, or bronze) or is the goal to be first?